Parag Jha
propa2z.app

PropA2Z

Gave AI the flows and the IA. Kept the visual layer for myself.

A property marketplace built as a live production site. Explored where AI belongs in a design workflow and where it doesn’t.

Live · in use
PropA2Z home page with a search entry across 200+ cities
Role
Product designer, end-to-end
Dates
2025
Scope
Logo exploration, design system, search/gallery/listing flows, landing page
Tools
Figma, Claude, Lovable
Status
Live at propa2z.com
Live at
propa2z.com
01 · The problem

Prop-tech marketplaces all treat the listing as the atomic unit.

Prop-tech marketplaces all look the same because they all treat the listing as the atomic unit. I wanted to design one that treats intent as the atomic unit, and let listings sort themselves against that.

02 · Constraints and decisions

Four calls that shaped the product.

  1. Green/blue/orange palette, three anchors.

    Uncommon for the category (mostly navy-and-white or teal).

    Rejected:the safe finance-adjacent palette.

  2. Logo exploration in two directions: Horizon and Keystone.

    Horizon was a landscape mark, Keystone a structural one. Shipped Keystone. It read as more institutional.

  3. Search-first IA, gallery-second.

    Search-first respects a user who already knows roughly what they want.

    Rejected:the gallery-first grid that every competitor uses.

  4. Where I let AI drive, and where I didn’t.

    AI drove the flows and the IA options. Not the hero, the logo, or the visual layer. AI is fast at exploring option-space; the taste call and the identity call are mine.

03 · The work
PropA2Z search results with filters, applied chips, and a recently-listed rail
Search results. AI drafted the flow and structure from the brief; I directed the visual layer.
How PropA2Z works: search and shortlist, talk to owners directly, close the deal
The three-step promise as a flow: search, talk to the owner directly, close.
Property detail with specs grid, contact owner, EMI calculator, and scarcity nudge
Listing detail carries the decision tools: specs, an EMI calculator, a direct line to the owner.
Property gallery with hero image, thumbnail grid, and more-photos tile
Gallery comes second, after search, not first.
04 · Outcome

Where it stands.

  • Live at propa2z.com
  • A framework for how I split human and AI work on subsequent projects
05 · Reflection

The clearest lesson: AI is a strong first-drafter for options and a weak final-drafter for identity.

Using it well is knowing which pass you’re on.