I build the 0→1 things that survive first contact with real users.

Four things that show up in every project.

1. 01

   AI in the loop, not on the pedestal

   I use Claude, Gemini, and Lovable as collaborators, not shortcuts. They compress research and prototyping. The judgement stays mine, and every AI-touched output gets reviewed against user reality.

2. 02

   Ship, then talk about it

   I’d rather put a rough version in front of 20 users than polish an idea nobody has touched. Me&Dev launched as a basic MVP before it earned a redesign. HeiGin found its real product only after two pilots said “this isn’t the expensive problem.”

3. 03

   Design in the browser as much as in Figma

   Static screens hide interaction problems. I prototype in HTML with real components (shadcn, Tailwind), which means the handoff is less of a translation and more of a merge. Engineers I’ve worked with confirm this.

4. 04

   The blank page is the point

   Where there’s no playbook is where I’m most useful. PRDs, competitor teardowns, RBAC models, information architecture, the first visual system. Early-stage, real ownership, engineers in the room.