300 people were ready to pay before the platform existed. So I skipped Figma.
A cohort-based backend engineering course with no product behind it. 300+ enrolled, ~200 returning across four months. First cohort sold out.
We built an HR platform. Two pilots told us they wanted a CRM.
Six modules, eight roles, an access model where nobody can both approve and execute a payment. Two pilots said attendance and leave weren’t the expensive problem. I stopped and rewrote the product.
I built the tracker I needed, then taught it to fill itself in.
A job application board, three versions deep. V3 runs a scheduled agent that finds ten matched listings, scores each one, and updates the board from my inbox.
Work
Seven products taken from a blank page to something real. Open one.
- Me & DevLive platform · redesign complete, awaiting deploy.A cohort sold out before the platform existed — so I skipped Figma and shipped a live learning product, with recordings inside 24 hours.
- HeiGinBuilt and piloted. Not launched — pivoted to CRM after two pilots.An HR and finance ERP that two pilots turned into a CRM — and the access model that survived the pivot.
- CoreTrackerSelf-built · in daily use.A job-application tracker I built for myself, then automated with a scheduled AI task until it fills itself in.
- AttrimoShipped to internal testing. Company ran out of runway before external launch.A performance-marketing platform designed end to end — where every metric is paired with the context that tells you whether it’s good.
- PropA2ZIn development.A property marketplace where I gave AI the flows and the IA, kept the visual layer for myself, and hand-designed the hero.
- Tata NeuConcept · three-day exercise, built from Play Store reviews.A super-app redesign built entirely from what users were actually complaining about on the Play Store.
- SSPShipped to MVP · no longer live.The supply side of a programmatic ad exchange, taken from an unfamiliar domain to a shipped MVP in about a month.
Photos
What I do when I’m not designing. I shoot whenever I get the chance — cinematic, high-contrast, a little cinematic-melancholy. Mostly Delhi, mostly wandering.
How I work — press play for something random, or pick a track.
30-second previews, Spotify’s own. Open the full playlist in Spotify ↗
A product designer who likes the part most people find terrifying: the blank page.
Open for work · updated today
// how I work
Five products taken 0→1, from first sketch to shipped. I’m most useful where there’s no playbook yet — early products, real ownership, engineers in the room. I design in the browser as much as in Figma, and I’d rather ship a rough thing and watch people use it than polish a thing nobody has touched.
// the cat
Most of this was made over weekends, with procrastination, overthinking, and a cat named Heisenberg on the keyboard. He supervises. He is not helpful.
// get in touch
Email is fastest. I reply quickly. Heisenberg does not.