A product designer who likes the part most people find terrifying: the blank page.
// where I am now
Currently at Noon, working on product taxonomy and information architecture across grocery, fresh produce, ice cream, and electronics. ~100 listings a day. It’s IA work at platform scale, which turns out to be a useful counterweight to founder-tempo work on HeiGin.
// where I’ve been
Product studio work at Almmox (Attrimo, an SSP, and a productivity app for music artists). Brand and marketing design at Coditude before that. Two years of product design, UI/UX, and PM across nine products.
// how I work
Nine products taken 0→1, from first sketch to shipped. I’m most useful where there’s no playbook yet. Early products, real ownership, engineers in the room. I design in the browser as much as in Figma. I’d rather ship a rough thing and watch people use it than polish a thing nobody has touched.
// what I’m building right now
HeiGin, a WhatsApp-native sales CRM for Indian SMB distributors. PRD v3.0 shipped, MVP is almost ready, a few companies have signaled letters of intent. I’m PM and designer.
// the cat
Most of this was made over weekends, with procrastination, overthinking, and a cat named Heisenberg on the keyboard. He supervises. He is not helpful.
music.app
How I work. Press play for something random.30-second previews, Spotify’s own. Open the full playlist in Spotify
What I do when I’m not designing.
Cinematic, high-contrast, a little melancholy. Mostly Delhi. Mostly wandering.
