Attrimo
Every metric paired with the context that tells you whether it's good.
A performance-marketing SaaS dashboard for affiliate advertisers. Designed to make complex data legible at a glance. Shipped to internal testing; company ran out of runway before external launch.
- Role
- UX/UI designer
- Dates
- May to Oct 2025
- Team
- Small studio team (Almmox)
- Scope
- Advertiser flows, ~30 screens, ~30-component library
- Tools
- Figma
- Status
- Shipped to internal testing. Backend now down.
Product no longer live. The design work is documented here.
Forty metrics on a screen, and no way to tell which ones matter.
Affiliate marketers live in dashboards. The category standard is a wall of numbers with no story. Advertisers hit the dashboard, see 40 metrics, and can't tell which ones matter. Attrimo's brief was: change that.
Four calls that shaped the product.
Every top-line metric paired with a comparison.
Not "3.2% conversion." Rather "3.2% conversion (industry median 2.8%, your best campaign 4.1%)." Context per number.
Benchmarked against Offer18 and Trackier.
Studied where they let a user drown. Fixed those.
Data density traded for legibility.
Fewer numbers per view, more meaning per number.
Component library built for a data-first product.
Reusable stat cards, comparison charts, dense tables, all designed together rather than one-off.
Where it landed.
- ~30 screens shipped to internal testing
- Component library used across the entire product surface
- External launch never happened; runway ran out
Working on something that never reached users taught me a hard thing: shipping to production is the only real feedback loop. Internal reviews aren't a substitute.
I now prefer any launch over any longer polish cycle.