SSP
The supply side of a programmatic ad exchange, from unfamiliar to shipped in about a month.
An SSP where suppliers list ad inventory and advertisers bid via the DSP through RTB. Shipped to MVP; company later ran out of runway.
- Role
- UX/UI designer
- Dates
- 2025, ~1 month
- Scope
- End-to-end MVP: 30+ screens, matching component library
- Tools
- Figma
- Status
- Shipped to MVP. No longer live.
Product no longer live. The design work is documented here.
A dense domain, learned in a week.
Programmatic advertising is dense. RTB, inventory tiers, floor prices, deal IDs, waterfall vs header bidding. I had to learn enough of it in a week to design something a real supplier would trust with their inventory.
Three calls that shaped the product.
Studied Google Ad Manager and Magnite as reference.
Cloned nothing. Kept the vocabulary, changed the surface.
Onboarding designed around the supplier's mental model, not the RTB pipeline's.
Suppliers care about fill rate and revenue. Not deal IDs.
Interlinked with Attrimo's DSP side through shared entities.
Same design system, same components.
Where it landed.
- MVP shipped
- Backend later went down
The month I spent learning ad-tech vocabulary was worth more than any month I've spent iterating on a UI.
When the domain is unfamiliar, the shortcut isn't better process. It's more reading.