Me & Dev

Around 300 people had signed up and were ready to pay for a live cohort — before there was any platform to deliver it. The usual next step is months in Figma. That would have missed the exact moment the demand was there and paying.

I made the call not to design the platform in Figma at all, and to ship a working version live instead. Classes ran on Google Meet; recordings were on the platform within 24 hours of each session. The design happened in production, against real usage, while the cohort was already learning.

I owned the value proposition, the hierarchy, and the conversion path — the landing page that turned sign-ups into enrolments, then onboarding, course navigation, dashboards, and the progress tracking learners actually used.

V1 lived inside Aakash’s personal site — a single instructor, and structurally capped: no courses outside his niche, and no way for anyone else to teach on it. That architecture had a ceiling built in.

So we rebranded and rebuilt it as Me & Dev — a standalone, multi-instructor LMS, with the patterns learners would already recognise from products they use. The redesign shown here is that rebuild; the current live URL is the pre-rebrand V1, linked honestly rather than passed off as the work.

The redesigned hub puts the few numbers that matter first — active courses, progress, and the next thing to pick up — and keeps the reading experience for lessons calm and out of the way.

The first cohort: 300+ enrolled, the Tier 1 live cohort sold out, and recordings turned around in under 24 hours of each class. Across a roughly four-month cohort, around 200 of those enrolled came back regularly — for notes, resources, and mostly the class recordings.

The return number is the one I would lead with: around 200 of 300+ enrolled, still showing up months in, on a product that was shipped live in a day rather than designed for months first.