Tata Neu
A super-app redesign built entirely from what users were actually complaining about on the Play Store.
// the brief
The reviews were the brief
A self-initiated, three-day redesign of the Tata Neu super-app, built from what people were actually saying on the Play Store. The work started with the reviews, not the screens — I read through them to find the problems that broke the super-app promise, then redesigned around fixing those.
// research
Four complaints, chosen from many
Before opening Figma, I separated the loud, recurring problems from the one-off gripes. Four kept surfacing, and became the scope:
- Separate carts per store — a single trip across two stores meant two carts and two journeys.
- No unified checkout — ordering from more than one place at once was painful.
- Thin order tracking — no clear status, courier, or origin after paying.
- A disjointed feel — moving around felt like separate mini-apps rather than one product.
// the redesign
One fix each
- One cart, one checkout — merged the per-store carts into a single flow, the move the super-app promise actually depends on.
- Order tracking that answers questions — package status, courier and contact, and where the order is coming from.
- Navigation that holds together — shared patterns instead of separate worlds.
- Universal search — one search across the whole app, with voice and image input.
// outcome
A concept, built the way the real ones should be
Three days, self-initiated, no live product at the end. What it demonstrates is the habit worth hiring: start from what users actually said, prioritise ruthlessly, and trace every design decision back to a real complaint.