Tata Neu
A super-app redesign built entirely from what users were complaining about on the Play Store.
A three-day exercise. Read hundreds of Play Store reviews, clustered the complaints, and rebuilt the parts that broke most often.
- Role
- Concept designer (personal exercise)
- Dates
- 2026, 3 days
- Scope
- Review synthesis, IA, priority screens
- Tools
- Figma, Claude for review clustering
- Status
- Concept
Real usage, consistently bad reviews.
Tata Neu is a super-app with real usage and consistently bad Play Store reviews. I wanted to see if a rigorous read of what users were actually complaining about would surface a redesign brief more focused than "make it nicer."
Four calls that shaped the concept.
Grounded the brief in real user complaints only.
No opinion-based "I would improve X."
Clustered complaints into 5 problem groups.
Prioritized by frequency and severity.
Redesigned the top three, left the rest intact.
Rejected:a full-app redesign that would have been thin everywhere.
Kept the Tata brand hooks.
This is a redesign, not a rebrand.
What came out of it.
- Three-day timeline held
- Method (Play Store reviews as design brief) is reusable
Reviews are underused as a design input. Everyone reads them anecdotally. Almost nobody clusters and prioritizes.
That gap is the whole exercise.